Our Watch are the national leaders in prevention of violence against women. Their latest campaign focusses on employers and the role they play in helping to prevent harassment and abuse in the workplace. The changes to Positive Duty legislation mean businesses need to take a proactive approach to stopping sexual harassment, rather than just responding once it has happened.

Our brief was to develop a suite of imagery for Our Watch’s internal and external channels that could support campaigns targeting specific work sectors such as retail and construction. On top of that these shots needed to look authentic, diverse and recognisably Australian

We shot 8 locations and 50+ talent over 2 days of clockwork shooting, with all casting, locations and production managed in-house at Second Brekky. Meticulous pre-production meant we carved out huge value for Our Watch delivering over 140 image assets for them to use.

Creative Agency - Second Breakfast
Production Team - Second Breakfast
Photographer - Andrew Craig
Cam Assist - Holly Isobel
Casting & Talent Direction - Second Breakfast
Art Direction - Second Breakfast
Locations - Second Breakfast
HMU - Eve Flight