No shame here! Periods still have so much stigma attached to them with swirling myths and false information about them commonly spread. This can lead people who menstruate to be isolated. Which is why we worked with Breezy Body to create a suite of images for their website and socials that feels light, easy "Breezy", showing women feeling confident and happy. Because periods are actually incredible and people who menstruate are incredible too.

Breezy Body is less of a product and more of a movement. We set up the studio with soft diffused over head lighting, using flash photography to capture the detail of the product. We aimed to capture as much as we could in camera so our models were barely edited in post-production keeping a real life feel showing the everyday woman.

Creative Agency - Second Breakfast
Production Team - Second Breakfast
Photographer - Izzy Watts, Second Breakfast
Cam Assist - Dan Crowley
Casting & Talent Direction - Second Breakfast
Art Direction - Second Breakfast
Location - Andrew Craig Studio