‘The Hairy Pill’ offers a prescription pill for men and women living with hair loss. Through fun and song, this TVC set out to communicate the confidence and character that comes with a full head of hair. [Ohh the irony of Creative Director, Dan writing this].

We produced a talented crew to deliver a catchy, theatrical TVC to build on the success of the original brand campaign. Some memorable moments in the wardrobe and set design briefings on this one: ‘I need a horse, a rock climbing wall and a small boat please’.

Production - Second Breakfast
Casting - Second Breakfast
Creative Direction - iDcollective
Director - @julianlucas_
Producer - Izzy Watts @ Second Breakfast

Starring @stoven_, @davinimalcolm, @yelruh.samoht & @angelinedeveraa
DOP: @michaellincolndp
Gaffer: @ryanfish_melbournelightrentals
AC: @agatha.l.e.e 
Video Editing: @two_tractors
Set design: @patrickbennet_
HMUA: @eveflightmakeup
Wardrobe: Penny Dickenson